Juice Beauty partners with BCPP/Breast Cancer Prevention Partners and EWG/Environmental Working Group--as we share values. EWG’s board member, Michelle Pfeiffer and CEO Ken Cook, honoured Juice Beauty and our Founder, Karen Behnke for being a pioneer in changing the beauty industry at a recent Earth Dinner ceremony.
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Juice Beauty has partnered and supported The Environmental Working Group’s mission: to empower people to live healthier lives in a healthier environment. With breakthrough research and education, they drive consumer choice and civic action. EWG is a non-profit, non-partisan organisation dedicated to protecting human health and the environment.
Juice Beauty's founder, Karen Behnke first read BCPP’s State of the Evidence when she was starting Juice Beauty. This science-based research document became one of her guiding principals in pioneering the clean/green/organic beauty industry. Juice Beauty has partnered and supported Breast Cancer Prevention Partners mission: BCPP (formerly Breast Cancer Fund) is a science-based advocacy organisation that works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.
These organisations brought to light the dangers of Teflon, Lead, endocrine disrupting synthetic fragrance, parabens, glyphosate, and many more potentially dangerous chemicals in every day personal care products, to the forefront of public awareness helping to drive change in big consumer products companies.