OCT 2019

Patent 092262-1087911 filed on Gel Texture of Prebiotix Moisturiser based on Microbiome science.

Juice Beauty UK | Flat Lay Image of Ingredients with Flowers and Bamboo
Juice Beauty UK | Model | 100 Most Intriguing Entrepreneurs

OCT 2019

Winner, Goldman Sachs Most Intriguing Entrepreneurs. Founder Karen Behnke.

SEP 2019

OG/Pioneer from FORBES: “The OG "clean" beauty brand, Juice Beauty, has become one of the first farm to face brands to be studied by academia.” Juice Beauty announces our collaboration with UCDavis to develop the Super Grape for the skin.

Juice Beauty UK | Forbes Logo
Juice Beauty UK | Bloomberg News Logo

JUN 2019

Disruptor from Bloomberg News: “L’Oreal also faces mounting competition from younger upstarts: the rise of social media-savvy start-ups like Glossier, celebrity-fronted brands like LVMH’s Fenty Beauty by Rihanna, and organic products like Juice Beauty mean fewer American consumers are headed for the retail outlets where L’Oreal has dominated shelves for decades.”

APR 2019

Winner: Phyto-Pigments Liquid Line & Define, The Knot's Best Eyeliner

Juice Beauty UK | Eyeliner | The Knot Beauty Awards
Juice Beauty UK | Michelle Pfeiffer and Founder Karen Behnke at Gala Event

APR 2019

EWG's Earth Day tribute from Board Member Michelle Pfeiffer featured Juice Beauty and Founder Karen Behnke for pioneering organic beauty and disrupting the beauty space. The San Francisco Annual Gala Event was attended by over 1000 eco-enthusiasts.

DEC 2018

Juice Beauty files US Patent #092262-1068230 for our Signal Peptides thin emulsion base technology.

Juice Beauty UK | Product Image with Open Lid
Juice Beauty UK | Allure Logo | Open Mascara with Product Swatch

NOV 2018

Allure: “6 products that started the clean beauty revolution!" Allure featured our Phyto-Pigments Ultra-Natural Mascara.

OCT 2018

Karen Behnke was named by Goldman Sachs'  as one of The 100 Most Intriguing Entrepreneurs. CEO David Solomon named Juice Beauty as a major disrupter in his opening conference remarks.

Juice Beauty UK | Model | 100 Most Intriguing Entrepreneurs
Juice Beauty UK | Allure Logo | Open Eyebrow Product Swatch

SEP 2018

Winner: Phyto-Pigments Brow Envy Gel, Allure's Best New Beauty Product Of The Month.

AUG 2018

Independent Clinical laboratory analysis: Green Apple Age Defy Serum performed 2.7x (168%!) better at providing antioxidant protection than a leading conventional serum and a top natural serum.

Juice Beauty UK | GREEN APPLE Age Defy Serum with Open Lid
Juice Beauty UK | Founder Picking Apple off Tree

JUL 2018

Farm to Beauty! Founder Karen Behnke and her husband Howard Luria, M.D. announces they have bought a farm to lease to Juice Beauty. “Our FARM TO BEAUTY initiative will bring Juice Beauty’s brand to life and allow us to be more closely connected with our antioxidant-rich ingredients. The farm will serve as a destination for brand immersion, future innovation, and for visitors to experience our California wellness organic lifestyle. I’m so excited to host our retailers, social media influencers, the media, employees, and Juice Beauty’s scientific team; and we’re hoping upon leaving the Farm, visitors will have felt like they have taken a dive right into a Juice Beauty bottle.”

MAY 2018

Winner: Blemish Clearing Serum, Teen Vogue's Best Natural Acne Serum

Winner: Blemish Clearing Serum, Teen Vogue's Best Natural Acne Serum

Juice Beauty UK | ELLE Acne Award Teen Vogue
Juice Beauty UK | Signal Peptides Firming Serum with Model In Lab

APR 2018

Winner: Elle Genius Award for patent-pending Signal Peptides Firming Serum recognising Juice Beauty’s head of Product Development Mimi Lu.

Winner: Green Apple Brightening Essence, Glamour's Best Natural Essence.

MAR 2018

Groundbreaking Prebiotix Beauty Inside Out Collection is launched and is based on protecting the science of the Microbiome. Juice Beauty creates our first ingestible product, the Antioxidant Boost with USDA organic certification.

Juice Beauty UK | Products with Ingredients | Flowers, Fruit and Juice in Glass
Juice Beauty UK | Farm

MAR 2018

FARM TO BEAUTY! Juice Beauty announces the leasing of a farm to start growing our ingredients as mentioned in WWD & Marie-Claire.

AUG 2017

Juice Beauty's first national radio campaign begins.

Juice Beauty UK | Founder on Radio
Juice Beauty UK | Forbes Circle Up Award

AUG 2017

Winner: Forbes announces Juice Beauty was named one of CircleUp 25 Most Innovative Brands.

MAY 2017

ELLE Magazine features Juice Beauty's spring/summer Phyto-Luminous look as designed by our Creative Director, Makeup, Gwyneth Paltrow.

Juice Beauty UK | Two Natural Models with Different Skin Complexion
Juice Beauty UK | Glamour Award with Mascara Product Swatch

APR 2017

Winner: Phyto-Pigments Ultra-Natural Mascara, Glamour's Best Natural & Organic Mascara.

Winner: Goop by Juice Beauty's Luminous Melting Cleanser, Glamour's Best Natural & Organic Cleanser.

JAN 2017

Winner: Well & Good's Best Concealer: Phyto-Pigments Concealer.

Winner: Harpers Bazaar Best Mascaras of all time: Phyto-Pigments Mascara.

Juice Beauty UK | Harper's Bazaar Logo
Juice Beauty UK | Bloomingdale's & Neiman Marcus Logo

NOV 2016

juice Beauty opens in Bloomingdale's & Neiman Marcus department stores.

OCT 2016

Winner: Goop by Juice Beauty's Luminous Melting Cleanser, Allure's Best of Beauty award.

Juice Beauty UK | Allure Logo
Juice Beauty UK | ULTA Beauty Logo

MAY 2016

Winner: ULTA awards Juice Beauty "Most Innovative Brand" among all their prestige skincare brands.

MAY 2016

Juice Beauty opens in Sephora Canada under the direction of Sandy Delila, Canada's country manager.

Juice Beauty UK | Sephora Logo
Juice Beauty UK | Gwyneth Paltrow

FEB 2016

LA Times features: “Why Gwyneth Paltrow named colours in her Juice Beauty Collection after fellow female stars”

JAN 2016

Gwyneth Paltrow, Juice Beauty’s Creative Director, Makeup and Juice Beauty release a groundbreaking plant and organic ingredient based makeup collection.

Juice Beauty UK | Cheek Product with Open Lid
Juice Beauty UK | Real Simple Logo

JAN 2016

Winner: Real Simple's Best Lip Moisturiser, Juice Beauty’s Organic Lip Moisturiser.

APR 2015

Winner: lnStyle Best EcoMoisturiser,Green Apple Age Defy Moisturiser.

Juice Beauty UK | InStyle Logo
Juice Beauty UK | Gwyneth Paltrow with Founder

JAN 2015

Gwyneth Paltrow joins Juice Beauty as a shareholder, business partner, and Creative Director, Makeup. As part of the partnership Juice Beauty invests in Goop, Gwyneth's lifestyle brand. WWD announces the news to the industry in a feature story.

OCT 2014

Winner: Yoga Journal’s Best Oil: Stem Cellular Cleansing Oil.

Juice Beauty UK | Yoga Journal Logo
Juice Beauty UK | California Headquarters

SEP 2014

New sustainable headquarters opens in San Rafael, California, utilising all recycled and re-used materials, furniture, paints, and insulation.

JUL 2014

Juice Beauty's Petaluma Distribution Center expands under the direction of Dave Spangler, Distribution Center Manager.

Juice Beauty UK | Distribution Warehouse
Juice Beauty UK | Cruelty Free and No Animal Testing Logo

JUN 2014

Juice Beauty products becomes certified by PETA and Leaping Bunny Cruelty-Free.

APR 2014

Credo Beauty, one of the first EcoChic retailers in the Country, opens featuring Juice Beauty products.

Winner: Total Beauty Readers Choice Awards: Blemish Clearing Serum.

Juice Beauty UK | Credo Beauty Logo
Juice Beauty UK | Dr. Carolyn Chang

JAN 2014

Dr. Carolyn Chang announced as Juice Beauty's Scientific Advisor for Juice Beauty's Instant Eye Lift Algae Mask. Dr. Chang, a well-known San Francisco plastic surgeon works with Juice Beauty wanted an effective yet gentle eye product for her post-op patients.


Juice Beauty expands our top management team that helped fuel multiple years of growth including: investor Paul Deacon, VP Marketing; Monica Rutherford, VP Sales;  Karen Behnke, Founder; Mimi Lu, Product Development Director; Joann Meyer, National Sales Director; investor Jeffrey Grannis, Digital Director.

Not Pictured: Amy Hartman, Regional Director and Gina Robinson, Regional Manager 

Juice Beauty UK | Management Team Photo
Juice Beauty UK | Martha Stewart Living Logo with Product Image

NOV 2013

Winner: Martha Stewart Living Awards, Green Apple Peel Best Exfoliator & Hydrating Mist Best Refreshing Mist.

JAN 2013

EWG's Skin Deep Ratings Guide ranks every Juice Beauty SPF product in its highest ranking.

Juice Beauty UK | Array of Products
Juice Beauty UK | GREEN APPLE CC Cream with Lifestyle Background

DEC 2012

Juice Beauty launches the first CC Cream to market in North America (possibly tied with Chanel) with a groundbreaking formulation of organic ingredients + Zinc. Our chemists match the slip and feel of leading conventional chemical silicones/dimethicone products.

NOV 2012

Winner: Allure's Editors Pick Juice Beauty's Green Apple Peel.

Juice Beauty's original Makeup Classics Collection become certified gluten-free.

Juice Beauty UK | Allure Logo
Juice Beauty UK | Alicia Silverstone Collection


Alicia Silverstone by Juice Beauty Limited Edition beauty collection released nationwide to celebrate Earth Day.


Juice Beauty expands distribution to all ULTA Beauty prestige stores totalling 800+ stores nationwide.

Juice Beauty UK | ULTA Beauty Logo
Juice Beauty UK | Karen Behnke | Founder

NOV 2011

Winner: Bay Area Entrepreneur of the Year award, Karen Behnke.

AUG 2011

Juice Beauty opens in select ULTA Beauty prestige stores.

Juice Beauty UK | ULTA Beauty Logo
Juice Beauty UK | InStyle Logo


Winner: lnStyle Best Beauty Green Apple Moisturiser.


STEM CELLULAR™ Anti-Wrinkle collection launched. Stem Cellular Moisturiser, Eye Treatment and Booster Serum.

Juice Beauty UK | STEM CELLULAR Anti-Wrinkle Product Lifestyle Image
Juice Beauty UK | Product with Open Lid


Karen consulted with UCSF's Gladstone Institute's Dr. Deepak Srivastava, MD on ideas for the new Stem Cellular Collection. University of California’s Gladstone Institute is known for Nobel Prize winning researchers and stem cell research. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.


Dr. Sydney Coleman, plastic surgeon world-renowned for pioneering surgery techniques and for his research with stem cells, joined Juice Beauty as a Scientific Medical Advisor focusing on our plant Stem Cellular formulations. Dr. Coleman is the recipient of multiple grants from the US Military aimed at treating wounded veterans with transplanted fat and stem cells; is the author of a leading plastic surgery text book, and has many academic affiliations. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.

Juice Beauty UK | Dr. Sydney Coleman | Plastic Surgeon
Juice Beauty UK | Signal Peptides Firming Serum Lifestyle Image | Lab Worker


Professional management team formation began with the hiring of Jackie Duda, SVP Operations and Mimi Lu, Chemist & Product Development Director.


Jennifer Siebel Newsom, a documentary film-maker, actress, (and married to Gavin Newsom, Governor of California) becomes a Juice Beauty Ambassador hosting Juice Beauty's first infomercial.

Juice Beauty UK | Jennifer Siebel Newsom
Juice Beauty UK | Kate Hudson in Self Magazine

JUL 2009

Kate Hudson in Self magazine: "Plenty of stars talk about being green but Kate Hudson actually makes the planet a priority and she keeps her skin clear with Juice Beauty's Green Apple Peel".

APR 2009

Glamour Eco Special hit the newsstands. 75 National Eco Leaders awarded & photographed in a Glamour multi-page issue to celebrate Glamour's 75th anniversary. Karen is featured alongside Christie Brinkley and other eco-celebrities.

Juice Beauty UK | Glamour Magazine | Glamour Logo
Juice Beauty UK | GREEN APPLE Peel Product Image and Award.


U.S. Patent #7,632,527 B2 awarded for the Green Apple Peel.


Winner: Blemish Clearing Serum wins the ELLE Magazine's Green Star Award for the Best Blemish Treatment.

Juice Beauty UK | ELLE Logo with Product Image
Juice Beauty UK | Array of Products


Innovation: The BLEMISH CLEARING™ Collection launched, becoming one of the first blemish skin care ranges formulated without Benzoyl Peroxide, using a revolutionary new method to clear the skin with Organic Fruit Acids, Salicylic Acid, Willow Bark, CoQ10 and Vitamin C.

MAY 2008

Kate Hudson, in Elle magazine, states that Juice Beauty's Green Apple Peel "is really, really, really good. It contains enzymes so it exfoliates." Juice Beauty loves Kate!

Juice Beauty UK | Kate Hudson in Elle Magazine
Juice Beauty UK | GREEN APPLE Product Lifestyle Image


Innovation: Based upon the early success of the Green Apple Peel Full Strength, an entire Green Apple Collection was developed to focus on brightening, correcting and general ageing skin concerns.


Tony Silva’s twin brother, Keny joins Juice Beauty to start our professional creative department moving us into era of more beautiful assets.

Juice Beauty UK | Juice Beauty Icon
Juice Beauty UK | Kate Hudson on Harpers Bazar Cover

SEPT 2007

Kate Hudson, when interviewed for a Harpers cover story, said her favourite beauty brand was Juice Beauty, and a wonderful relationship begins with one of our favourite celebrities!


Juice Organics, a value "sister" hair care brand was developed.

Juice Beauty UK | Juice Organics Healthy Beauty Logo
Juice Beauty UK | Juice Beauty Logo

AUG 2006

juicebeauty.com went live.


The Daily Essentials Collection launches in our first two retailers, Whole Foods and Pharmaca.

Juice Beauty UK | Whole Foods Market Logo
Juice Beauty UK | Product Image with Open Lid

JUL 2005

The first Juice Beauty Daily Essentials Collection was launches with a Cleanse-Treat-Moisturise regimen consisting of Juice Beauty's Cleansing Milk, Antioxidant Serum, GREEN APPLE™ Peel Full Strength, Hydrating Mist, and the Nutrient Moisturiser.


Juice Beauty is launched! All original product formulations were discarded and a new product development manager was hired to assist in developing new Juice Beauty products. Many laboratories were contacted, all of which turned down the opportunity to work with Juice Beauty as they did not want to formulate with organic botanical juices. Finally, Juice Beauty secured one laboratory that agreed to work with our innovative and new ideas as long as we would fund a freezer. Karen began her journey of developing the highest efficacy skincare products and building a multi-million dollar profitable company that was mission and values driven.

Juice Beauty UK | Juice Beauty Logo
Juice Beauty UK | Beaker Icon

JUL 2004

Karen purchases the trademark "Juice Beauty" from a group of people in Mill Valley, California that had a handful of natural products sold in a few dozen stores, total annual sales of £‌287,400.00 with debt and no profit. The name fit Karen's concept of utilising organic botanical juices. Prior to this, Karen and her husband researched how they could change basic beauty chemistry by formulating with organic botanical juices as opposed to water or petroleum glycol fillers thus the name Juice Beauty was a perfect fit.


The 1st State of the Evidence report was released by Breast Cancer Prevention Partners documenting the environmental aspects that contribute to various cancers. Juice Beauty's founder, Karen Behnke first read Breast Cancer Prevention Partners’ (BCPP) State of the Evidence before she started Juice Beauty. This science based research document became one of her guiding principles for formulating Juice Beauty products and helped lay the foundation for Karen to become a leader in the clean/green/organic beauty industry.  Juice Beauty has partnered with Breast Cancer Prevention Partners’ since 2005 as we share being mission driven and have shared values.  BCPP is a science-based advocacy organization that works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.

BCPP has brought to light the harmful effects of Teflon, Lead, endocrine disrupting synthetic fragrance, parabens, glyphosate, and many more potentially dangerous chemicals. Their tireless research and efforts have brought legislative law modifications to protect consumers and the planet, and have driven consumer behavior modification which ultimately has created major changes in the big consumer products companies.

Juice Beauty UK | Juice Beauty Logo | Breast Cancer Prevention Partners Logo
Juice Beauty UK | Pregnant Lady Led on Her Side In bed

1997 & 99

During Karen's pregnancies, she became motivated to find highly efficacious beauty products that would be healthful for her and her unborn babies, and she started reading beauty product labels for the first time.


USA (Execu-Fit Health Programs) eventually purchased by PacifiCare/United Health Care and subsequently renamed PacifiCare Wellness Company. This company provided worksite wellness programs to multiple corporations and helped pioneer the wellness industry.

Juice Beauty UK | Execu-Fit Health Programs Logo
Juice Beauty UK | Black and White Banner Image


Army contract (former Presidio San Francisco base) to teach several fitness classes per day starting her wellness career. Karen pioneered the “warm up” before races in the San Francisco Bay Area starting with the American Heart Association May Day Races.